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Email Marketing: Difference between Unsubscribes and SPAM Complaints

In this lesson I want to talk about the impact that unsubscribes vs spam complaints have on you, as an email marketer. I’ll also reveal to you the best strategies to avoid being labeled a spammer. Email Marketing Unsubscribes When somebody unsubscribe from your email, it means they open your email, scroll to the bottom, … Read moreEmail Marketing: Difference between Unsubscribes and SPAM Complaints

5 Google Ads mistakes all beginners make in their first campaign

Are you thinking of running your own Google ad campaigns? Here are 5 beginner mistakes you should avoid because they waste your ad spend. And I’ll show you what to do instead to get better results. Mistake 1: Only using the default match type for your keywords The first mistake involves only using the default … Read more5 Google Ads mistakes all beginners make in their first campaign

Why you shouldn’t IGNORE Bing Ads for targeted traffic

In this post I want to share with you some interesting stats about the Bing search engine. And why Bing ads offer a valuable traffic source that you shouldn’t ignore. What is Microsoft Advertising But first let’s clarify what is Microsoft Advertising. Bing is the Microsoft search engine. In many markets Bing search is the … Read moreWhy you shouldn’t IGNORE Bing Ads for targeted traffic